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FACEBOOK DEEP DIVE-Petersburg 9:00 am
FACEBOOK DEEP DIVE-Petersburg @ Planning District Commission (Conference Room)
Feb 13 @ 9:00 am – 12:00 pm
Introduction Reginal Tabor, Petersburg Economic Development Manager Presenter Ilsa Loeser, Letterpress Communications   Learn how to use Facebook’s tools to increase impact. We’ll cover: Analyzing your current audience for sales on and off Facebook Learning from past successes Targeted Facebook advertising tools This is an interactive class designed for businesses already using Facebook.  Bring your laptops to follow along and learn from your existing Facebook business page.   **IMPORTANT** Scheduled workshops may change due to inclement weather, scheduling conflicts, etc.  Your pre-registration enables the Longwood SBDC to keep you updated on changes or cancellations as quickly as possible.
MARKETING 101-Petersburg (North Dinwiddie) 3:00 pm
MARKETING 101-Petersburg (North Dinwiddie) @ Eastside Enhancement Center
Feb 13 @ 3:00 pm – 5:30 pm
Introduction Morgan Ingram, Dinwiddie County Economic Development Director Presenter Ilsa Loeser, Letterpress Communications A crash course on how to brand, position and market your amazing business. The course will focus on digital channels such as websites, social media and email campaigns. During this interactive class you will: -Discover your unique value proposition -Define your brand -Identify your target customer -Audit your current marketing channels -Prioritize new marketing channels and advertising -Next steps to grow your marketing efforts -Explore creative ways to catapult your marketing efforts year round Whether you are a business owner, nonprofit director, freelancer or CEO you will[...]