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MARKETING 101-South Boston 9:00 am
MARKETING 101-South Boston @ Southern Virginia Higher Education Center
Mar 4 @ 9:00 am – 11:00 am
Presenter Ilsa Loeser, Letterpress Communications A crash course on how to brand, position and market your amazing business. The course will focus on digital channels such as websites, social media and email campaigns. During this interactive class you will: -Discover your unique value proposition -Define your brand -Identify your target customer -Audit your current marketing channels -Prioritize new marketing channels and advertising -Next steps to grow your marketing efforts -Explore creative ways to catapult your marketing efforts year round Whether you are a business owner, nonprofit director, freelancer or CEO you will learn something new and applicable to your organization.[...]
MARKETING 101-Danville 2:00 pm
MARKETING 101-Danville @ Danville Community College, Oliver Hall, Temple Building Room 110
Mar 4 @ 2:00 pm – 4:00 pm
Presenter Ilsa Loeser, Letterpress Communications A crash course on how to brand, position and market your amazing business. The course will focus on digital channels such as websites, social media and email campaigns. During this interactive class you will: -Discover your unique value proposition -Define your brand -Identify your target customer -Audit your current marketing channels -Prioritize new marketing channels and advertising -Next steps to grow your marketing efforts -Explore creative ways to catapult your marketing efforts year round Whether you are a business owner, nonprofit director, freelancer or CEO you will learn something new and applicable to your organization.[...]
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ANALYZING YOUR BUSINESS: DEVELOPING A FRAMEWORK FOR SUCCESS-Farmville 9:00 am
ANALYZING YOUR BUSINESS: DEVELOPING A FRAMEWORK FOR SUCCESS-Farmville @ Longwood SBDC
Mar 5 @ 9:00 am – 11:00 am
Featured Speakers Brandon Hennessey, Longwood SBDC Business Analyst HOW IS YOUR BUSINESS DOING? This is the question often asked by customers, banks, and investors – but it should also be on the forefront of your mind as a business owner. Depending on your audience, you may need to highlight financial metrics, production/delivery schedules, marketing channel messages, or product/service portfolios to illustrate how the business is performing. Discussion Topics: Business planning Financial analysis Marketing plan Strategic planning Credit management Capital access This course provides you with the tools/resources to conceptualize, implement, and measure your current business perspectives in an organized framework[...]
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CUSTOMER SERVICE REIMAGINED-Colonial Heights (This event has been CANCELLED) 9:00 am
CUSTOMER SERVICE REIMAGINED-Colonial Heights (This event has been CANCELLED) @ Virginia's Gateway Region
Mar 25 @ 9:00 am – 12:00 pm
Introduction Karen Epps, Colonial Heights Economic Development Presenter Marc Willson, VSBDC Retail & Restaurant Consultant Topics Covered: *Amazon has changed the playing field *You are the brand *Get found on the Internet *Development an extraordinary environment *Curb appeal remains a priority *Think of your business as entertainment *Have a robust digital media campaign that creates urgency *Build relationships *Take Responsibility *Express gratitude *Things not to do *Happy employees treat customers better than unhappy ones do **IMPORTANT** Scheduled workshops may change due to inclement weather, scheduling conflicts, etc.  Your pre-registration enables the Longwood SBDC to keep you updated on changes or[...]