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MARKETING 101-Stuart 10:00 am
MARKETING 101-Stuart @ Patrick Henry Community College-Stuart Location
Jan 9 @ 10:00 am – 12:00 pm
Presenter Ilsa Loeser, Letterpress Communications A crash course on how to brand, position and market your amazing business. The course will focus on digital channels such as websites, social media and email campaigns. During this interactive class you will: -Discover your unique value proposition -Define your brand -Identify your target customer -Audit your current marketing channels -Prioritize new marketing channels and advertising -Next steps to grow your marketing efforts -Explore creative ways to catapult your marketing efforts year round Whether you are a business owner, nonprofit director, freelancer or CEO you will learn something new and applicable to your organization.[...]
MARKETING 101-Martinsville 3:00 pm
MARKETING 101-Martinsville @ Patrick Henry Community College, Thomas P. Dalton IDEA Center
Jan 9 @ 3:00 pm – 5:00 pm
Presenter Ilsa Loeser, Letterpress Communications A crash course on how to brand, position and market your amazing business. The course will focus on digital channels such as websites, social media and email campaigns. During this interactive class you will: -Discover your unique value proposition -Define your brand -Identify your target customer -Audit your current marketing channels -Prioritize new marketing channels and advertising -Next steps to grow your marketing efforts -Explore creative ways to catapult your marketing efforts year round Whether you are a business owner, nonprofit director, freelancer or CEO you will learn something new and applicable to your organization.[...]
ANALYZING YOUR BUSINESS: DEVELOPING A FRAMEWORK FOR SUCCESS-Farmville 9:00 am
ANALYZING YOUR BUSINESS: DEVELOPING A FRAMEWORK FOR SUCCESS-Farmville @ Longwood SBDC
Jan 30 @ 9:00 am – 11:00 am
Featured Speakers Brandon Hennessey, Longwood SBDC Business Analyst HOW IS YOUR BUSINESS DOING? This is the question often asked by customers, banks, and investors – but it should also be on the forefront of your mind as a business owner. Depending on your audience, you may need to highlight financial metrics, production/delivery schedules, marketing channel messages, or product/service portfolios to illustrate how the business is performing. Discussion Topics: Business planning Financial analysis Marketing plan Strategic planning Credit management Capital access This course provides you with the tools/resources to conceptualize, implement, and measure your current business perspectives in an organized framework[...]