May
19
Tue
SMART ADAPTATIONS BEFORE YOU OPEN YOUR DINING ROOM (Virtual – Via ZOOM)
May 19 @ 2:00 pm – 4:00 pm

Registration Required
This workshop provides information that restaurants need in order to safely reopen their dining rooms. For instance, when dine-in service resumes, what measures need to be in place to maximize the safety of both employees and guests? What tactics can be used to consciously and subconsciously signal to guests that the restaurant is safe and inviting?
SEATING IS LIMITED TO 12 PARTICIPANTS!
The ZOOM link will be in your email reminder 48 hours prior to the virtual class-PLEASE WATCH FOR IT!!
Please join Dr. Vincent Magnini, Ph.D. & Carol Simon, MBA, via ZOOM for this informative virtual session.
Facilitator Bios
Carol Simon, MBA is currently the Taskforce General Manager at the San Francisco Marriott Fisherman’s Wharf. This hotel typically generates over $2 million in food and beverage revenues per year. As the General Manager, Carol is tasked with leading her team in the implementation of all changes that should be made to food and beverage operations as a result of the COVID-19 pandemic. Therefore, Carol is up-to-date on the most recent adaptations to restaurants that are needed during and following the pandemic.
Carol has worked in the hospitality sector for more than 35 years. She holds an MBA from Golden Gate University and a Bachelor’s Degree from Arizona State University.
 
Vince Magnini, Ph.D. is a graduate of the U.S. Army Foodservice School and has worked at or consulted for a number of restaurants. He has taught college-level courses in menu planning / food production, service management, and catering management. His hospitality industry research has led him to be ranked among the most prolific hospitality researchers in the world.
In addition to the U.S. Army Foodservice diploma, Vince holds a B.S. in hospitality and tourism management (Virginia Tech), an MBA (Wichita State University), and a Ph.D. in Marketing (Old Dominion University).

Nov
10
Tue
10 OPERATIONAL CONSIDERATIONS DURING AND FOLLOWING THE COVID PANDEMIC (Via ZOOM) @ Via ZOOM
Nov 10 @ 6:00 pm – 8:00 pm

Is it possible for small businesses to emerge from the COVID pandemic with customers that are more satisfied and more loyal than before the pandemic struck? In many cases, the answer to this question is yes. This workshop, therefore, offers 10 operational considerations for small businesses to increase the likelihood of success during and following the pandemic. The 10 operational considerations address a variety of small business facets but have a unifying theme: innovation.

About the Speaker:
Dr. Vincent Magnini is the Executive Director of the Institute for Service Research and is also a contract consultant for the Longwood SBDC Network. He was recently ranked as one of the top 12 most prolific hospitality researchers worldwide and holds editorial board appointments on nearly all of the top-ranked hospitality research journals in the field. Further, he is a U.S. Fulbright Scholar. He has published seven books and more than 200 articles and reports. Dr. Magnini has also been featured on National Public Radio’s (NPR) All Things Considered, With Good Reason, Pulse on the Planet and cited in the New York Times and Washington Post.

**IMPORTANT**

Scheduled workshops may change due to inclement weather, scheduling conflicts, etc.

Your pre-registration enables the Longwood SBDC to keep you updated on changes or cancellations as quickly as possible.

Sep
16
Thu
INCREASE SALES FOR YOUR SMALL BUSINESS @ Via ZOOM
Sep 16 @ 9:00 am – 10:30 am

Presenter

Lin Hite

 Longwood SBDC Regional Director

If you want to increase sales for your startup or existing small business, this is the seminar for you!  Small town retail is being threatened by discount stores, shopping centers and online shopping. We will be discussing a number of ways to grow your customer base.

Some of the topics will be:

  • Ways to Market Your Small Business
  • The Customer Service Skills That Matter
  • How to Get Better at Selling in Retail
  • Event Ideas That Attract Customers

 

 

Jan
25
Tue
MARKETING ON A BUDGET @ Via ZOOM
Jan 25 @ 6:00 pm – 7:00 pm

Participants will learn free and low cost ways to market their business and increase sales.

Topics will include:

  • Getting the most out of social media
  • Using email marketing effectively
  • Free resources to make your business look great

Participants will receive tips and ideas they can begin implementing right away.

**IMPORTANT**

Scheduled workshops may change due to inclement weather, scheduling conflicts, etc.

Your pre-registration enables the Longwood SBDC to keep you updated on changes or cancellations as quickly as possible.

Feb
24
Thu
BUILDING THE FOUNDATION FOR YOUR NEW BUSINESS @ Via ZOOM
Feb 24 @ 10:00 am – 11:30 am

Starting a Business in Southern Virginia: Building the Foundation for Your New Business

If starting a business in Southern Virginia is your dream, we can help you make it a reality. With our business workshops, you’ll find the practical knowledge and skills you need to succeed at starting and running a small business.

Starting a business in Southern Virginia requires planning and consideration. Choosing your legal structure, writing a business plan, securing funding, and other steps help you build a solid foundation for your business.

About This Business Workshop

Building the Foundation for Your New Business is one of many free classes offered by the Longwood SBDC for those considering starting a business in Southern Virginia.

Cost: FREE

Potential new and existing business owners will learn how to:

  • Evaluate your entrepreneurial abilities
  • Choose a legal form of organization
  • Prepare and present your business plan
  • Find financial resources
  • Create marketing strategies

No matter where you are in your entrepreneurial journey, you’ll benefit from this practical, focused information. You’ll leave this free workshop with business insights and actionable strategies to help you launch, build, or grow a Southern Virginia-based business.

**IMPORTANT**

Scheduled workshops may change due to inclement weather, scheduling conflicts, etc.

Your pre-registration enables the Longwood SBDC to keep you updated on changes or cancellations as quickly as possible.

Apr
19
Tue
MARKETING ON A BUDGET @ Via ZOOM
Apr 19 @ 6:00 pm – 7:00 pm

Participants will learn free and low cost ways to market their business and increase sales.

Topics will include:

  • Getting the most out of social media
  • Using email marketing effectively
  • Free resources to make your business look great

Participants will receive tips and ideas they can begin implementing right away.

**IMPORTANT**

Scheduled workshops may change due to inclement weather, scheduling conflicts, etc.

Your pre-registration enables the Longwood SBDC to keep you updated on changes or cancellations as quickly as possible.

Jun
8
Wed
MARKETING ON A BUDGET @ Via ZOOM
Jun 8 @ 9:00 am – 10:00 am

Participants will learn free and low cost ways to market their business and increase sales.

Topics will include:

  • Getting the most out of social media
  • Using email marketing effectively
  • Free resources to make your business look great

Participants will receive tips and ideas they can begin implementing right away.

**IMPORTANT**

Scheduled workshops may change due to inclement weather, scheduling conflicts, etc.

Your pre-registration enables the Longwood SBDC to keep you updated on changes or cancellations as quickly as possible.

Jun
23
Thu
BUILDING THE FOUNDATION FOR YOUR NEW BUSINESS @ Via ZOOM
Jun 23 @ 9:00 am – 10:30 am

Starting a Business in Southern Virginia: Building the Foundation for Your New Business

If starting a business in Southern Virginia is your dream, we can help you make it a reality. With our business workshops, you’ll find the practical knowledge and skills you need to succeed at starting and running a small business.

Starting a business in Southern Virginia requires planning and consideration. Choosing your legal structure, writing a business plan, securing funding, and other steps help you build a solid foundation for your business.

About This Business Workshop

Building the Foundation for Your New Business is one of many free classes offered by the Longwood SBDC for those considering starting a business in Southern Virginia.

Cost: FREE

Potential new and existing business owners will learn how to:

  • Evaluate your entrepreneurial abilities
  • Choose a legal form of organization
  • Prepare and present your business plan
  • Find financial resources
  • Create marketing strategies
  • Cybersecurity Tips

No matter where you are in your entrepreneurial journey, you’ll benefit from this practical, focused information. You’ll leave this free workshop with business insights and actionable strategies to help you launch, build, or grow a Southern Virginia-based business.

**IMPORTANT**

Scheduled workshops may change due to inclement weather, scheduling conflicts, etc.

Your pre-registration enables the Longwood SBDC to keep you updated on changes or cancellations as quickly as possible.