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Sales and Marketing

Today’s competitive environment requires small businesses to regularly revisit and re-energize their marketing strategies in order to be successful. Researching new markets, solidifying current customer relationships and identifying new customers can give you a competitive edge and could greatly increase your sales.

Whether it’s identifying new markets or creating an e-marketing strategy, the Longwood SBDC can help you achieve your marketing and sales goals.

The Longwood SBDC can help you:

  • Assess the market
  • Develop a marketing plan
  • Create an e-marketing strategy
  • Identify government opportunities
  • Maximize sales from existing customers
  • Identify business to business opportunities
  • Identify International Trade opportunities

Longwood SBDC maintains access to professional market research databases that can help you refine your marketing strategy. For customized, confidential help with market research and planning, contact your local Longwood SBDC office.

Resources:

The Entrepreneur’s Business Planning Guide: A Map for Success & Obtaining Capital
The Entrepreneur’s Business Planning Guide is a comprehensive, user-friendly workbook for creating a formal business plan.



Help for Main Street Retailers
Refine your retail storefront and on-site sales strategies through the Virginia SBDC small Town and Merchant Program.



10 Easy and Cost Effective Ways to Brand Your Small Business
Here are 10 simple and low-cost ways a small business can develop a brand identity.



Top 10 Small Business Marketing Tips
Here are the top ten small business marketing tips that will help you promote your company’s products or services.



Help with Social Media
Make the most of social media strategy with the Virginia SBDC social media consulting program.