Sherri Moore PortraitSBDC Associate Director Sherri Moore knows finance. Part of her job at the Farmville office is to manage the budget for SBDC offices in Danville, Martinsville, South Boston, Petersburg and Farmville.

A native of Farmville, Moore went to Longwood University where she received a degree in business with a concentration in finance. She interned at SBDC while at Longwood and then worked at Citizens Bank until an opening at SBDC was available.

“I work behind the scenes although I sometimes work with clients on business projections,” Moore said of her work.

Moore also does research for SBDC’s three main databases.

“The work we do is very needed and so helpful for that person just getting started,” she said. “SBDC is really a go-to for that.”

Especially important to a new business is location.

“One of the databases we use is demographics,” Moore said. “A client that’s looking at two different locations can compare them and see which will be the best choice.”

But will a business succeed in Farmville?

An industry-based report can help with that.

“We do market research and can give a client an industry report,” Moore said. “Both our demographics and research programs are helpful for both start ups and existing businesses.”

Her advice for someone considering a business venture is simple.

“Come to SBDC,” she said. “We can definitely guide you. A business plan and projections are the best way to find out if an idea is feasible.”

Having grown up in Farmville, Moore knows the importance of the small business community.

“We need small businesses,” she said. “Most of them start small and grow. I really think they’re the backbone of our community.”

Moore likes the uniqueness of Farmville’s Main Street and enjoys taking her children there to shop.

“I’m thankful our town is growing,” Moore said. “It’s small business that makes that happen.”